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In March 2013, the Department of Health released a call to action to reduce the number of avoidable deaths in England. The call to action states for local authorities to lead the change to reducing preventable early death supported by both Public Health England (now the Office for Health Improvement & Disparities) and the National Institute for Health and Care Excellence (NICE). Suicide remains a major public health issue as Blackpool continues to have one of the highest suicide rates in the country, particularly in males, and steps need to be taken to reduce the number of suicides locally.

Facts and figures

Deaths from suicide in England and Wales increased slightly from 5,224 deaths in 2020 (10.0 per 100,000 population) to 5,583 deaths in 2021 (10.7 per 100,000 population).1

    • Blackpool has the second highest rate of suicide of any upper tier local authority in England, for all persons (aged 10 years and over), during the period 2019-21 (figure 1).
    • Blackpool has a significantly higher rate per 100,000 population (18.7 - 95% CI 14.5, 23.8) than England (10.4 - 95% CI 10.3, 10.6) as a whole.2
    • There were 67 deaths from suicide and undetermined injury in the three-year period 2019-21.
    • 73% (49) were male, 27% (18) were female.

Figure 1: mortality from suicide and injury undetermined, upper-tier local authorities, 2019-21 (persons aged over 10)

Blackpool's suicide rate for all persons (over 10 years) compared with all local authorities. Statistical neighbours also highlighted showing rates from highest to lowest in a column chart. Blackpool's rate is a line horizontally across these columns and is way above all, except the first authority.
Source: Office for Health Improvement & Disparities (OHID), Suicide Prevention Profiles

Figure 2 shows there is a significant difference in the number of suicides between the sexes in Blackpool, the North West and England, with mortality from suicide and undetermined injury at least three times higher in males compared to females.

Figure 2: mortality from suicide and injury undetermined, males, females and persons, 2019-21

The column chart has clusters of three columns for males, females and persons. Each cluster has three values (Blackpool, north west and England). The chart shows males have a significantly higher rate of suicide compared to females2019-21.
Source: OHID, Suicide Prevention Profiles

The most common age of suicide in Blackpool was between 45-54 years, with a quarter of deaths in this age group. Just under a fifth were aged over 65 and less than 10% were aged under 25 years.

Figure 3 shows the trend in the mortality rate from suicide in Blackpool has remained consistently significantly higher than England as a whole over the 18 year period.

Figure 3: trend in mortality from suicide and injury undetermined, 2001-03 to 2019-21 (persons aged over 10)

This is a trend line chart showing how Blackpool's suicide rate for all persons over 10 from 2001-03 to 2019-21. The trend shows the rate has been increasing since 2016-18. The north west and England trends are also included. The north west increase is less pronounced than Blackpool, but follows a similar trajectory
 Source: OHID, Suicide Prevention Profiles

Blackpool Suicide Audit 2015 - executive summary

Public health completed a suicide audit using data collected from the coroner's office, primary care records, secondary care records and custody. Due to relatively small numbers the audit is completed by pooling data over the three year period, 2011-13. Results from the audit found:-

      • There were 55 deaths registered in 2011-13. For the purposes of the report only 50 deaths were audited due to a number of case files being unavailable.
      • 74% (37) of deaths by suicide in 2011-13 were male, and the most common age recorded at time of death was 25-44 years.
      • 26% (13) of deaths by suicide in 2011-2013 were female and the most common age recorded at time of deaths was 40-59 years
      • Half of females (6/13) die from suicide in the month between December and January (6), the highest frequency of suicides in males occurred between May-July (21/31)
      • Analysis of suicides by geo-demographic type (Mosaic) showed the highest number of suicides in categories L49 (disconnected youth), O63 (streetwise single), L52 (midlife stopgap), K46 (self-supporters) and L50 (renting a room).
      • The most common method of suicide in males is hanging/strangulation with (52%)
      • Over half (64%) of those who died by suicide did so at home.
      • A history of depression, mental illness, history of drug and alcohol abuse, self-harm, having a long term condition and alcohol use present as high risk factors for suicide. Being unemployed, single, living alone, having financial and relationship difficulties also feature strongly as co-existing factors.
      • Depression was the most common current and/or ongoing mental health diagnosis with 54% of females and 40% of males recorded as having depression in 2011-13.
      • Nearly half of all suicides (46%) in contact with primary care beforehand had been prescribed medication by their GP.
      • 22% (11) of suicides had a history of alcohol/drug misuse recorded in either the coroner's records or their primary care notes.
      • Nearly half of all suicides (46%) had been in contact with primary care in the last month.
      •  12% had contact with a health care professional (usually the GP) in the week before death, and 24% in the month before death.
      • 28% (14) of suicides had been in contact with specialist mental health services in their lifetime.
      • 35% (13) of all male suicides and 38% of all women (5) were reported to have had either a lifetime history of self-harm or within the last 12 months of their lives.

Ambulance callouts relating to psychiatric problems and/or suicide

Data from Safer Lancashire shows Blackpool has the highest ambulance incidence rate for psychiatric/suicide attempts in the Lancashire-14 area.3 There were 772 callouts for psychiatric/suicide attempts in Blackpool, out of 3,862 for the same across Lancashire-14 (2022/23). 

      • Blackpool's ambulance incidence rate for psychiatric/suicide issues (5.5 per 1,000 persons) is over twice the Lancashire-14 rate (2.5) (2022/23)
      • Incidents showed a decrease in Blackpool from a high of 9.4 in 2016/17 to 3.7 in 2020/21, although this is starting to rise again (figure 4)
Figure 4: trend in ambulance incidence rates for psychiatric/suicide issues, Blackpool and Lancashire-14, 2012/13 to 2022/23 
Source: Safer Lancashire MADE

Risk factors

Suicide is a complex event, with rarely one significant contributing factor, and sometimes occurs for reasons that are not clear. Certain factors are known to be associated with increased risk. These factors include a history of depression, mental illness, history of drug and alcohol abuse, self-harm, having a long term condition and alcohol use. Being unemployed, single, living alone, having financial and relationship difficulties also feature strongly as co-existing factors.

The level of social fragmentation, with little in the way of social connections, has been strongly correlated with suicide rates.4 During 2011-13, the suicide audit identified that 72% of males lived alone at the time of death. During the same period, 69% of women were reported to live alone, compared to 22% of women during 2007-09. If we also take into account the number who are divorced, widowed or separated, those who lose their lives to suicide due to the isolation of living alone is strongly significant.

More detailed analyse of suicides has profiled the cases in 2011-13 amongst Blackpool residents using the MOSAIC population segmentation tool. This showed the MOSIAC types with the largest number of suicides included L49: Disconnected Youth; Young people endeavouring to gain employment footholds while renting cheap flats, O63 Streetwise Singles; Hard-pressed singles in low cost social flats searching for opportunities and L52: Midlife Stop Gap; Maturing singles in employment who are renting short-term affordable homes.

National and local strategies


1)     Ensure that all those working with high risk groups continue to have access to Applied Suicide Intervention Skills Training (ASIST) on suicide prevention, including those working in schools and colleges, emergency departments, other emergency services, primary care, care environments and the criminal and youth justice systems.

      • To ensure that staff of housing associations, job centres, and GPs that come into contact with individuals in distress as a result of benefit changes and other types of economic loss, know where to signpost individuals to appropriate support services and are ASIST trained.

2)     Develop specific interventions for men aged 25 - 55 years to improve the mental health, resilience and access to support.

      • When developing interventions these should be done in collaboration with the men they are designed for.
      • Target campaigns and take services to where men are such as workplaces, online, pubs, sports grounds, betting shops, prisons etc.
      • When commissioning suicide prevention activities particularly targeting adult men aged under the age of 50 years, attention needs to focused on 'out of hours' services and the workplace.
      • Offer a range of support to individuals presenting in primary care including signposting for social support, such as housing, debt advice, bereavement and relationship difficulties, social prescribing and 'talking therapies'.
      • Use mosaic profiles to target suicide prevention activities e.g. social marketing messages.

3)     In light of the connection between drug and alcohol and mental health issues, an integrated approach to suicide prevention strategies for this cohort would provide more robust interventions.

        • Local substance misuse agencies should ensure that all are competent to assess the risk and prevent suicide among individuals who are most vulnerable.
        • Mental health and substance misuse workers to develop and facilitate joint working protocols.
        • Assertive outreach teams in both mental health and substance misuse services to prevent loss of contact with vulnerable and high risk patients.
        • Depression screening for elevated suicide risk for those admitted with alcohol/drug dependence in primary/secondary care.

4)     Review care pathways for people in contact with accident & emergency, drug and alcohol services and North West Ambulance Service (NWAS) who present with deliberate self-harm, with the aim to address the assessment of suicide risk, mental health needs and substance misuse.

5)     Explore piloting 'real-time' surveillance of suicides in collaboration with the police, who are usually first on the scene of suicide deaths. The primary aim of the pilot is to provide information to front line local authority and NHS staff to enable them to respond to local clusters of suicides and to improve access and provide timely support to people bereaved by suicide.

6)     Pilot local GPs to provide public health with 'real time' significant event questionnaire.

7)     Explore the development of a 'flag system' within primary care for frequent attenders to their GP.

8)     Invest in and support campaigns to reduce loneliness and social isolation particularly targeting men who are in contact with drug and alcohol services.

9)     Public health to review the process for future audits including the revision of the audit toolkit.

      • Public health to develop more coherent links with coroner, custody, primary care and specialist mental services to improve future audits and overcome difficulties with incomplete information.

10)     Work with Blackpool Council and the integrated care system's marketing and communications team to encourage local media to report stories around suicide and self-harm responsibly and to provide information about sources of support and helplines when reporting suicide and suicidal behaviour.

11)     Work with planning departments and developers to include suicide in health and safety considerations when designing structures which may offer suicide opportunities. Also work with neighbourhood services to designing and maintaining suicide prevention signage, particularly at hot spots.

[1]Suicides in the UK: 2021 registrations

[2] Office for Health Improvement & Disparities, Suicide Prevention Profile

[3] Safer Lancashire Multi-Agencey Data Exchange (MADE): MMIR and District Profile 15.1 http://www.saferlancashire.co.uk/2011/

[4] Middleton N, Whitley E, Frankel S, Dorling D, Sterne J, Gunnell D. Suicide risk in small areas in England and Wales, 1991-1993. Soc Psychiatry Epidemiol 2004; 39:45-52.