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Road Safety

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Road Safety

Introduction

Road safety remains very important to Blackpool Council. Since becoming a unitary authority in 1998 the numbers of people killed and injured on local roads has reduced dramatically, however there is still some work to be done to make Blackpool's roads the safest in the Country.

Blackpool's children are particularly vulnerable in the road environment, especially those who come from areas of disadvantage, and a considerable amount of resource needs to be allocated to educating drivers, children and their parents.

In order to improve the health and wellbeing of Blackpool's population, and to reduce congestion and pollution, various activities are taking place to encourage more walking and cycling whilst learning to share the space that is available to all. It is important though that by doing this people receive relevant information and training to reduce their vulnerability in the road environment.

Facts, figures and trends

The numbers of casualties on Blackpool's roads does very from year to year, however they do continue to demonstrate a downward trend. Having originally adopted targets for a reduction in road traffic causalities by 2010, directed by the government in 2000, these were met by 2004. The involvement of Blackpool Council with Lancashire Partnership for Road Safety, the introduction of speed cameras at casualty hotspots in 2002, and the launching of the 'Blackpool is 30 or less' campaign in 2003 made a considerable contribution to the reduction in casualties. Having met the original targets for 2010, stretched targets were negotiated by the Local Strategic Partnership which proved to be challenging.

Figure 1 - All Road Traffic casualties in Blackpool 2006-10
All Road Traffic CasualtiesOriginal 2010 target2006200720082009Stretched 2010 target2010201120122013
Fatal 5 1 1 5 2 1 4 1 2 4
Serious 115 97 96 59 69 58 61 71 51 70
Slight 791 602 627 598 649 550 628 523 570 524
Total 911 700 724 662 720 609 693 595 623 598
Source: Lancashire Constabulary

Blackpool was informed in 2002 by the Department for Transport (DfT) that the town had the highest rate for child casualties in the country, compared to the numbers of children resident in the town. This is attributed to disadvantage and deprivation. As a result Blackpool Council placed an emphasis on delivering road safety education to the young people of Blackpool, especially the most vulnerable.

Figure 2 - Blackpool Child (0-17 years) Road Traffic Casualties - 2006-13 including 2010 targets
Child casualtiesOriginal 2010 target2006200720082009Stretched 2010 target2010201120122013
Fatal 0 0 0 0 1 0 0 0 0 0
Serious 18 19 20 10 8 10 10 20 4 11
Slight 134 81 80 77 78 100 73 96 92 86
Total 152 100 100 87 87 110 83 116 96 97
Source: Lancashire Constabulary

It is felt that measures introduced have been effective as can be seen in the table above. Research shows that the incidence of being involved in road traffic collisions is highest in areas of disadvantage and deprivation. It is therefore essential that the work undertaken by the Road Safety team to deliver road safety schemes and training across Blackpool continues whilst looking for other innovative ways to reduce child casualties.

Analysis of casualty statistics is regularly undertaken to analyse any patterns, understand road user behaviour and identify target groups of road users. Figure 3 demonstrates that non-car users are the most vulnerable to the most serious injuries.

Figure 3 - Road Traffic Casualties - 2013 by Road User Type
Road Traffic casualties 2013 Target 2020
  KSI Slight All KSI Slight All
Drivers 10 216 226 7 218 225
Passengers 6 107 113 6 141 147
Pedestrians 22 79 101 18 84 102
Pedal Cyclists 14 51 65 7 38 45
Motor Cycle 16 35 51 9 32 41
Source: Lancashire Constabulary

The overall objective for road safety is to continue to reduce the numbers of people killed and injured on Blackpool's roads; working towards making our roads amongst the safest in the country.

Schemes and Driver Training in Blackpool

Blackpool Council is committed to reducing road casualties across the town and actively promotes road safety to all road users. More information about the schemes and training available in Blackpool can be found in the Road Safety section of the Blackpool Council Website.

National and local strategies (current best practices)

Recommendation

Road Safety needs to be recognised as an important part of the public agenda when it comes to creating safer communities for all. More partnership working is required with a more integrated approach to campaigns and targeting the public with very important messages. More emphasis should be placed on the responsibility of the road user, just like public health messages are aimed at members of the public, and the responsibility to be placed on them for attitude and behaviour change.